YouTube Graphic Designer

An opportunity to join an exciting, well-funded and fast-growing creator economy business.

Electrify is a dynamic new digital media company that invests in and scales creator-founded brands.

Our mission is to turn creator-founded brands into global media businesses by building teams, scaling the production and distribution of content and introducing new revenue streams. We have raised multiple funding rounds and have invested in a variety of leading channels, including Veritasium, Mentour Pilot, Simple History, Astrum, Fireship, and fern.

We are building a decentralized global team to power our business and are looking for A-players who share our vision and values and want to play a part in driving the business forward on its exciting journey.

Come and build the future of media with us!

About the role 

As a YouTube Graphic Designer, you will be responsible for developing captivating and click-worthy video thumbnails that entice our audience to click, watch, and engage with our YouTube videos. You will also be working closely with our marketing team on a range of commercial-led print projects for our channels.

You will be designing for channels including Veritasium, fern and Mentour Pilot - leading and premium channels in their niches. You will combine your creative vision with a deep understanding of YouTube trends and audience psychology to drive higher click-through rates and audience retention.

Key Responsibilities 

• Responsibility for developing thumbnail and titles for new videos and optimisation across our library of videos.

• Thumbnail Concept Development: Collaborate with our content team to brainstorm and develop compelling thumbnail concepts that align with the technical and educational content of our YouTube videos.

• Design marketing materials, physical brand extension products, and other commercial assets for multiple creator businesses.

• Use AI tools to enhance productivity, brainstorm more efficiently, and uplevel the technical execution of thumbnails.

• Visual Design: Create eye-catching thumbnails that effectively communicate the content, value, and intrigue of the video. Utilize image design software (e.g., Adobe Photoshop) to execute your ideas and bring them to life.

• Audience Analysis: Continuously research and analyze YouTube trends, audience preferences, and competitor thumbnails within the premium science and learning niche to stay up-to-date with best practices and optimize our thumbnail strategy.

• A/B Testing: Conduct A/B testing to determine the most effective thumbnails for our videos and iterate on designs based on performance data.

• Consistency: Consider consistency in thumbnail design to establish a recognizable and cohesive visual brand identity for our premium channels.

• Performance Tracking: Monitor the click-through rates (CTR) and audience retention metrics associated with your thumbnail designs and make data-driven adjustments accordingly.

• Collaboration: Work closely with the content team to ensure that thumbnails align with the content and educational messages of our videos.

  
  

Skills and experience 

• A strong understanding of YouTube trends and best practices for thumbnail design

• Adept at using AI tools to support ideation and enhance thumbnail execution

• Previous commercial experience with print and other digital media is required for this role

• Excellent level of technical knowledge in design software, such as Adobe Photoshop, InDesign or equivalent tools

• Creative thinking and the ability to generate innovative thumbnail concepts

• Excellent attention to detail and a keen eye for visual aesthetics

• Strong communication and collaboration skills

• Adept at analysing data and making data-driven decisions

• Self-motivated with the ability to meet deadlines in a fast-paced environment

Desirable 

• Prior experience working with premium science and learning YouTube channels is a benefit

• Blender or 3D modelling experience not essential, but advantageous

• Given the educational nature of Electrify content, some experience working with educational/documentary content is a nice-to-have

Electrify Culture

• Dynamic environment - We are dedicated to providing a world-class creative culture where our employees can thrive. We’re looking for self-starters with an entrepreneurial mindset who want to be part of our success story. You’ll discover new opportunities, take ownership of important initiatives and learn at a fast pace.

• Work anywhere - We are a remote team with employees around the world. This means you are free to work from anywhere with a good internet connection.

• Our Values – We are committed to fostering a culture that values innovative, diverse ways of thinking and the ability to drive positive change. DEI is in our DNA, and our DEI Committee and Social Hub initiatives reflect this commitment.

• Force for good - We believe in unlocking the power of Electrify to tell stories that change lives. Digital media has the opportunity to propagate inspiring ideas and knowledge that can generate extraordinary change. Electrify Impact provides initiatives and resources to support emerging creators and positive impact organisations amplify their voice. In support of the United Nations 17 sustainable development goals (SDGs), we actively encourage support on our mission to make the world a better place for all.

What we offer

• Work from anywhere with an allowance for tech

• Flexible hours

• Employee referral program

• The opportunity to work in a fast-paced, vibrant, dynamic, and innovative environment where you can learn and grow quickly

• A supportive, inclusive and collaborative team

Electrify is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We provide employment opportunities without regard to age, race, colour, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.